Marketing Automation Manager FinTech, SW1V

Our client is a leading global SaaS company now seeking a talented Senior Marketing Automation Manager for a 12-month contract. Reporting into the Head of Digital, you will work closely with the segment leads and wider marketing team to create and execute best-in-class campaigns to help deliver their ambitious acquisition, retention and revenue targets. Skills 1-3 years of hands-on experience with marketing automation tools, preferably Eloqua for SaaS, apps or similar online or eCommerce services or products * Subject matter expert in email best practices, deployment, subject line testing and send-time optimization * Proficiency with templating languages to implement dynamic content in emails * General understanding of relational databases * Understanding of HTML and CSS for email design edits * Knowledge of Salesforce , SiteCatalyst (Adobe) and Tableau (or similar tools) * Ability to translate business requirements into technical requirements and vice-versa * Comfortable in a fast-paced environment; able to work independently and cross-functionally in highly matrixed organization * Responsibilities * Leverage Eloqua to set up, execute and continuously optimize new campaign workflows across the customer lifecycle using structured automated processes such as data augmentation, lead scoring, propensity modelling, * Build and document processes for delivering and optimizing effective campaigns & programs by partnering with design teams to translate marketing requirements into email functionality, as required. * Increase the reach & effectiveness of customer communications to drive product engagement through a well-coordinated mix of emails, social ads, SMS, push notifications, in-product prompts, on-site prompts, etc using the Eloqua platform. * Develop and execute a testing roadmap to continuously test and learn and drive innovation across the campaigns * Enhance overall CRM capability ; explore opportunities to improve targeting, efficiency and marketing automation across the UK Marketing team * Ensure data and reporting is accurate - Manage data connections and reporting capability into Eloqua * Explain performance against targets - build dashboards to enable marketers to assess results against expectations; improving channel/program effectiveness Work with Global team and the other cross-functional teams to share UK roadmap, prioritise work and follow up on