CRO (conversion rate optimisation) Analyst, London

CRO (conversion rate optimisation) analyst sought to help online retail clients improve user experience and grow revenues, working as part of a growing team. Client Details A multi award winning digital agency focused on delivering amazing user experience services to online retailers through conversion optimisation, using a portable lab which is used to test real life users on actual customer and competitor websites. The company has grown very quickly in a short period of time, with its customers including the Post Office and Merlin Entertainment. They’re now looking for someone who is independent, motivated, energetic and entrepreneurial to come and join a growing team with big ambitions! Job Description: * Demonstrate a sound understanding of Conversion Rate Optimisation * Respond to briefs on time and to specification. * Respond to client and client service contacts within appropriate time scales. * Create and maintain a CRO roadmap with a goal orientated approach * Using Analytical tools such as Google analytics, measure on-site activity to identify drop off points and pain points for the customer, using this information to then help prioritise the road map and future tests * Create and implement A/B Tests with the aim to improve KPIs on site or improve working processes. * Monitor test performance during and after completion either within the testing tools inbuilt analytics. * Based on results make recommendations to the wider team on what changes to implement or to further test * Proactively look to improve business process and help implement new ideas Experience required to succeed in this CRO Role: * Excellent understanding of optimisation and Testing * Previous experience in a similar CRO role * Experience in using CRO tools, ideally testing platforms such as Adobe Target, Optimizely etc. * Experience in using Analytics tools, ideally testing platforms such as Google Analytics, Adobe Analytics etc * Analytical and strategic approach to identifying opportunities * A passion for digital marketing and improving the customer journey Desirable skills: * Web development experience within the UX or conversion optimisation industry * Experience with presenting data using tools like Google Data Studio * Passionate about the internet and technology, with a keen interest in the development of conversion as a channel, keeping track of new developments within the industry * A strong level of understanding of HTML/CSS * A sound understanding of web usability and accessibility * Keen interest in digital marketing and emerging technologies The ideal candidate would be located in London or Kent but for the right person, we would consider a remote position. Apply online, including a covering letter explaining why you are an ideal candidate for this